Before attempting any customer journey map exercise, organizations must answer two questions ... recognize that there are multiple personas in play at any point in the journey itself. Not all ...

How do you personally define customer ... Clearly understanding customer’s needs, and then making efforts to always prioritise customer requirements Create a customised map to help customers ...

Map that incentive to your overarching goals; for example, if your goal is to drive more in-store sales, entice consumers with a percent-off coupon for an in-store visit. To kick-start the process, ...