You face a classic decision of gathering qualitative vs. quantitative data. With one method, you can ask voters open-ended questions that encourage them to share how they feel, what issues matter ...

While qualitative data gives detailed information ... in a way that gives easy-to-understand results. However, quantitative data lacks specific opinions and doesn’t always allow a business ...

Questionnaires - this is when people are asked what they think. Questionnaires are good at finding out opinions, but they may be less accurate when looking for facts. Field sketches and ...