Most organisations will recognise the need for a data strategy to support its omnichannel ... their behaviours and preferences, digital channel performance and historic sales.

Through engaging coursework and industry-led projects, you’ll deepen your understanding of digital marketing and practice its application in real scenarios. From channel strategy, team structures and ...

As the luxury slowdown and legislative changes usher in a difficult time for digital engagement, playful online content can ...

Fast Forward is Channel 4’s ambitious strategy to accelerate its transformation into an agile and genuinely digital-first public service streamer by 2030. It is designed to ensure Channel 4 ...

LEXINGTON, Ky.—The independent ad rep firm Viamedia has announced a deal to acquire LocalFactor, a Westport, ...

The digital display strategy continues to be a shining contributor, joining the expanding segment of programmatic and direct sale advertising platforms. Outfront converted 84 displays in the ...