To meet the growing demand for digital content, The Estee Lauder Companies is leveraging Adobe Firefly Services, a suite of creative and generative AI tools, to transform its content production ...

LAS VEGAS, March 18, 2025--(BUSINESS WIRE)--Today at Adobe Summit – the flagship digital experience conference – Adobe (Nasdaq: ADBE) announced new capabilities across Adobe Firefly Services ...

Global Digital Creative and Brand Image, M•A•C Cosmetics. “The M•A•C Cosmetics team was the first to explore the potential of generative AI for the company through Adobe Firefly Services ...

Both the new Adobe Firefly Standard and Firefly Pro plans give users unlimited access to Firefly imaging and vector features like Text to Image and Generative Fill, plus a tiered capacity for ...

EL has partnered with Adobe Inc. ADBE to enhance its digital marketing efforts using Adobe Firefly, a generative AI tool. As ...

Creating engaging content is critical in the fast-moving prestige beauty industry, and The Estée Lauder Companies (ELC) is adopting Adobe Firefly to shorten the time it takes to launch digital ...

New Adobe Firefly Video ... world," noted Adobe’s digital media business president, David Wadhwani. Firefly Standard and Pro include unlimited access to Firefly imaging and vector features ...

Firefly Services can be leveraged alongside Adobe Experience Cloud and Adobe Experience Platform, bringing together creativity, marketing and AI to drive digital business transformation for joint ...

The 2023 introduction of Firefly ... Adobe with another growth leg in 2009 with the acquisition of Omniture, a leading web analytics solution that serves as the foundation of the digital ...

Firefly Services can be leveraged alongside Adobe Experience Cloud and Adobe Experience Platform, bringing together creativity, marketing and AI to drive digital business transformation for joint ...

Users can also access Firefly-powered generative AI features ... Ashley Still, senior vice president of digital media at Adobe, said the company is excited to bring Photoshop to mobile, making ...