Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

With the above in mind, here are three easy steps to get you started using digital marketing for customer acquisition. Step 1: Know your audience This may seem obvious – how can you market at ...

The following is an exclusive excerpt from Paul Roetzer's new book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success (Wiley). As demand for ...

This includes: media buys — print, TV, radio, billboard, and digital/social, including AdWords ... Whether you're submitting a marketing approval form for advertising or hiring a freelance designer, ...

Here are five practical steps that will help marketers deliver successful creator partnerships. An effective influencer-based marketing strategy begins with a deep understanding of your audience.

Learn more by clicking Application Process. Mobile devices, social media platforms, and emerging technologies have dramatically changed the way people gather, use, and share information. Successful ...

Learn how to deliver a digital strategy to drive customer loyalty and stay ahead of your competition. Interact through live sessions with London Business School faculty and course leaders. Understand ...

Survey results and one-on-one conversations with technology executives reveal that transitioning toward digital maturity involves taking five major steps. This report is based on a survey ...

Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. Data mining is the process of analyzing a large batch of ...

These traditional metrics highlight gaps in the full view of your marketing investment story. Coincidentally, these gaps are often brought about by traditional and expensive channels such as linear TV ...

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State laws such as the RUFADAA (Revised Uniform Fiduciary Access to Digital Assets Act) offer the executor of an estate or attorney access to a person’s online accounts after incapacitation or ...