This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

While the digital marketing landscape of 2025 promises to be exhilarating, it will also be demanding. From AI-driven ...

A new study analyzed the product orders placed by nearly 2,000 multi-brand retailers in the U.K. and France before and after ...

“Nike’s renewed focus on expanding its womenswear offerings is essential to its turnaround. Nike can continue to grow its ...

Discover how the latest POPIA guidance expands direct marketing rules to include phone calls & voice messages. Stay ahead on ...

Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and ...

(Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange ...

Revenue of $62.3 Million In-Line with Revised Revenue Guidance Continued to Diversify Customer Base with Leading Sell-Side Partners and Buy-Side Customers ...

On March 10, 2025, the Belgian Data Protection Authority (BDPA) updated its 2020 guidance on the processing of personal data for direct ...