Google will pull information about promotions and products from merchants' existing marketing materials to display across ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

As we celebrate 30 years of online advertising, we look back at the key milestones, shifts in technology, and the impact it ...

The platform has launched AI-driven ad tools to enhance e-commerce advertising, optimising performance through omnichannel ...

ResponsiveAds, the leader in high-impact responsive creative ad technologies and services for brands, agencies, and ...

We dug deeper and we are now ready to make a statement: The medium rectangle has started to lose ground. The medium rectangle is a rectangular display ad that typically appears on webpages and inside ...

In beta tests with ad tech firms Pacvue, Skai and DataCaciques, the Display Advertising API helped drive a “huge” lift in performance ... Virtual event / Free to access Go deeper with an exclusive ...