Due to the saturation of the digital marketing space today, businesses must tailor ads for maximum engagement and ROI.

The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting ...

Facebook ad targeting allows marketers to carefully select an audience. It's a powerful way for Facebook advertisers to hyper-target very specific groups. But ad targeting can also be overwhelming, ...

Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance.

Writer condemns Dems but not like outbursts that came from the other side of the aisle. Selective targeting on display here.

Detailed Demographics in Google Ads is a powerful way to refine audience targeting, enhance campaign performance, and avoid wasted ad spend.

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.

Android apps with 60M+ downloads ran full-screen ads, stole credentials, and bypassed security in a large-scale ad fraud and ...

Taboola cornered the market for bottom-of-webpage "content you may like" advertising widgets — less affectionately referred to as the "chum box." Now, it's moving beyond its native advertising ...

Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 17 years. Since 2007, Basis Technologies has helped power digital media for thousands of ...