Welcome to Jeans Month on the Strategist, where we’re obsessively vetting denim — from trying on every pair at the Gap to ...

After soaking, gently swish the jeans around by hand. Focus on areas that tend to get sweatier (like the inner thighs or waist). Avoid vigorous rubbing, which can damage the fabric. Then drain the ...

The jeans were acquired by designer Tommy Hilfiger for $37,000 at the Christie’s New York auction titled “The Personal ...

You’ve found yourself with a perfectly pristine pair of jeans, and your next order of business is to breathe a little life and personality into them. Distressing jeans is obvi the natural choice.

But let’s get this straight. The jeans we know today—rugged, riveted, rendered in inky-blue cotton—were invented way back in the late 1800s in Reno, Nevada by a Latvian immigrant and tailor ...

It molds to your body and fades in a way that’s totally unique to how you wear them—no fake distressing ... we expect from jeans. Indigo is the dye that makes most jeans blue.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The added beauty of jeans that have been faded, whiskered, and sanded to a fine blue hue is that there's no shortage of ways to style them. You can throw them on with a splashy puffer jacket and ...