The Power Wagon Concept wasn't just a design exercise as it continues to influence the direction of RAM trucks today. The first example of Dodge's Macho truck appeared in 1977 for the 1978 model year.

When this beast was unveiled, the world had never seen something so tough specifically made for the civilian mass-market.

That becomes immediately obvious every time an auction is held in the country, and vehicles such as this here Dodge Power Wagon pop up, looking all badass and hoping to earn their owners hundreds ...

Desert Power Wagons builds modern reproductions of the original Dodge Power Wagon with everything new but the styling. A recently finished truck uses a modern Ram HD as a basis and even borrows ...