American brands generated $1.4 billion in revenue from 8.5 million ecommerce sales in 2024. The average order value was $!65. And the credit goes to three channels: email, SMS and push ...

Havas supercharges its performance marketing and retail media capabilities with the acquisition of a majority stake in Channel Bakers, an e-commerce media agency. Channel Bakers will retain its brand ...

Ecommerce brands should focus on activating all digital touchpoints, including social media, websites, marketing channels and marketplaces, to create a unified ecosystem that engages with ...

When it comes to the efficient movement of goods through the supply chain via e-commerce channels, squared-off designs like cardboard boxes reign. Some say that form is better for marketing and ...

HANOI: E-commerce platforms have been a game changer for Vietnam’s textile and garment industry, say industry insiders and ...

In the early days of e-commerce, manufacturers were strongly dissuaded from selling direct out of fear of upsetting relationships with their retail partners. Competing for sales with retail partners ...