The PGA Tour has tapped into that market by launching the Creator Classic Series, a season-long set of events featuring fan-favourite YouTube golfers and some of the sport's biggest content creators.

PONTE VEDRA BEACH, Fla. – Fan-favorite content creators will square off for the "Creator Classic at TPC Sawgrass," the first of three in the season-long creator series announced last month.

The Creator Classic, featuring YouTube golf stars, will be held at TPC Sawgrass on March 12th. The event will be streamed on multiple platforms, including the PGA Tour's YouTube channel and Golf ...