Daikokuten was paired with Ebisu in the 16th century, increasing devotion to both deities. 18:33 Bishamonten, also dedicated to commerce, is another of the Shichifukujin.

Dedicated to Ebisu, the deity associated with commerce, this festival is the perfect opportunity to up your chances of financial success during the next 12 months. One of Japan’s seven gods of ...

Image: Vicki L Beyer Except between January 1 and January 7 every year, there is no staff at this little shrine ... paying homage to one of the seven lucky gods. Ebisu, the god of farmers and fishfolk ...