Inclusive, digitally powered, employee-driven CSR programs can boost employee engagement and the company bottom line, this ...

According to a study by Amoako (2017), businesses in Ghana that implement CSR strategies experience improved public image and long-term profitability. Moreover, CSR practices can attract socially ...

While traditional strategies are fundamental, the current supply chain landscape requires a more agile approach to inventory management.

Expanding your company globally often means hiring local talent within your new markets. HR leaders must maintain a cohesive ...

As a CSR marketing expert, I recommend the following steps for creating an effective CSR marketing campaign for B2B ... customize your plan and strategy around that element. If diversity, equity, and ...

Participants were also asked to rate both a restaurant and hotel company on how effective they were in implementing different CSR practices, some of which coincided closely with each respective ...

Most now have CSR departments reporting to the chief executive, publishing CSR reports and developing CSR strategies and plans. However, despite this intense investment activity, results are few and ...

Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft. Some 62% of small businesses surveyed cite ...

An infantry veteran looks at Army Social Responsibility, which is neither a rule nor an exception but a tool that, when ...

Budget-friendly advertising strategies can help a new enterprise ... here are five cost-effective ways to maximize getting the word out without overspending. 1. How You Can Use Social Media ...

Citations: Teeny, Jacob, Joseph Siev. 2024. When is the Same CSR Less Effective? Prior Attitudes Bias Evaluations of Firms’ Prosocial Behavior.