Eggo has a new treat gracing your grocery store freezer aisle: ice cream! We taste-tested the three new flavors to see which ones were a win.

The brand's creatively named Waf-fulls packed a standard Eggo waffle with fruity fillings such as strawberry and blueberry. The end result was tasty enough, but the Waf-fulls were perhaps more ...

Sometimes, despite its popularity, this brand completely misses the mark. And that's very evident with its Liège-style ...

In a six-second video posted to TikTok, user Lizzie (@_lizzieemrickk) shows that her recent Depop order came shipped in a ...

Brooklyn, NY-based breakfast food company Belgian Boys also launched waffles with protein last year — but in a smaller ...

Eggo knows mornings can be hard for parents, especially when they lose an hour of sleep after the clocks change for Daylight Savings Time. To help, the waffle brand is giving away free waffles to ...

The Kellogg-owned waffle brand Eggo grew penetration in US households with kids with the launch of the L'Eggometer, a data-driven platform that used Google and Twitter insights to measure parents' ...

The brilliant part of the "Leggo My Eggo" campaign, according to Jacques Chevron, who worked at Kellogg's ad agency Leo Burnett U.S.A. in the early 1970s, was not so much the catchy, rhyming tag line ...

A waffle-maker is, in my mind ... I’ve gathered is generally the most trusted brand on the market. Then, to round out the list, I talked to several cooks and bakers, making sure to tap folks ...

Chip City and Eggo have teamed up to pack a popular breakfast brand into a cookie. The blueberry Eggo waffle cookie is available for a limited time at all 41 Chip City locations. Walk-On's Sports ...