If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only ...

It's hard to pick a red carpet favourite but my current style crush has to be Cynthia Erivo. The Wicked actress has been on absolute fire with her looks while promoting the blockbuster film since last ...

This foundation will help you achieve a flawless glow. It’s not just makeup; the e.l.f. Halo Glow ... Gives a Dewey shine as expected! Elf does it again,” a third shopper wrote.

One of the biggest selling points of the e.l.f. Soft Glam Satin Foundation is its skin-like, radiant finish. Unlike cakey or ...

Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok. The company's latest quarter, which ended on December 31 ...

If your makeup is feeling a bit lackluster, reach for Rare Beauty's 4-in-1 setting spray, which brings glow and life back into your makeup look. Niacinamide helps to reduce shine, while hyaluronic ...