There's even Elf on the Shelf clothes, pets, and accessories to give your kids' Christmas pal their own personality. If you've never done it before, you probably have a lot of questions.

Currently, they've expanded from their traditional Elf on the Shelf kit into Elf Pets, an elf clothing line and even Elf on ...

MOST mums dread coming up with Elf on the Shelf ideas every Christmas - but not Louise Goddard. The 39-year-old might just be the most dedicated mum in the UK, and has even gone as far as to ...

Several years ago, my family was presented with a gift that, since then, has become a national Christmas holiday phenomenon – The Elf on the Shelf. When I first saw it, I had the same ...