There's even Elf on the Shelf clothes, pets, and accessories to give your kids' Christmas pal their own personality. If you've never done it before, you probably have a lot of questions.

Kids aren't the only ones allowed to have fun this Christmas. While strategically placing the Elf on the Shelf has become an Olympic sport for moms over the past few years, there’s a new game in ...

Merry Christmas and enjoy your time with George Elf! Celeb Moms are Nailing Elf on the Shelf: Here's How Kourtney Kardashian, Sarah Michelle Gellar and More Make Holiday Magic Luckily, Heins ...