Harnessing the knowledge of industry experts, this post delves into the art of crafting effective welcome emails that ...

At Emma (where I work), we compiled content on how to effectively use GIFs in email marketing, including three customer examples. So here are three ways Emma customers have used animated GIFs to make ...

A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. The ...

Email marketing is one of the most effective digital marketing channels, and ROI numbers are always on top across other ...

Performance marketing examples demonstrate how goals, data, and adaptability shape successful campaigns nowadays.

"Typically, mistake marketing appears to offer value that is 'too good to be true', thus manipulating consumers into thinking ...