A clearly defined messaging framework will fill the gap and get everyone on the same page. Set up one meeting with each of your stakeholders: the CEO, CTO, CMO, and head of Customer Support. During ...

Many companies have invested significant time and effort crafting strong employer brand messaging. They speak of flexibility, career growth, inclusion, and social responsibility. But the real ...

A brand narrative is a not a script for you to repeat verbatim, but a messaging framework for you to interpret and communicate, as needed, through your own unique lens. Brandeis’ brand narrative ...