new-age name? We had staffers on either side of the debate, though the room skewed slightly more toward the positive. We view the logo as chaotic – but it's organized chaos. Every bit of the ...

HISTORY OF THE SCOUTS/ROCKIES/DEVILS LOGO In 1967, the NHL began expanding into markets beyond the traditional Original Six. Six news teams were added in '67, two more in 1970, another two in 1972 ...

The Utah Hockey Club is in the process of evaluating potential new nicknames ... On Monday, three logos were revealed to the public, one for each potential nickname, but NHL fans weren't ...

The team’s identity was not a priority, which is why we currently have a team named Hockey Club in the NHL. The idea of waiting to make the best choice was a good one, but it also means that ...