The Wimbledon tennis tournament comes round every year, the Rugby World Cup only once every four years, but the pressure on marketers to get the most out of their sponsorships and to do better than ...

Tournament sponsor Evian is on hand to provide the competition's mineral water, with a 750ml bottle of still priced ... a cupful of equally-recognisable Wimbledon fare, strawberries and cream.

To celebrate evian’s partnership with the Dubai Duty Free Tennis Championships a new limited-edition bottle will debut ...