For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features ...

PETALING JAYA: A Bersatu leader said the controversy over the design of a shoe logo, viewed as resembling the Arabic script for the word “Allah”, has made Islam “look very petty and bad”.

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden ...