Firestone Walker Wookey Jack is one of the trailblazing examples of the black ... a Higher Alcohol Content? Dark beers aren’t necessarily boozier than light beers. Take dark lagers, like the ...

SIBA head of comms and Neil Walker tells The Morning Advertiser about some of the British bitters available to the on-trade.

According to Oakley, those legacy light beers have stereotypes associated with them with which Pabst Blue Ribbon drinkers do not identify. “PBR consumers are independent drinkers,” she said.