However, not one to give up, the folks in Dearborn are giving it another go – ladies and gentlemen say hello to the new F-150 Platinum. 1. Platinum is the new top of the line F-150, sliding in ...

However, if you're gunning for the luxurious version of America's favorite pickup truck, the F-150 Platinum Plus, you will have to shell out more dough than before, but for good reason.