This is the product's overall performance score, based on key tests conducted by our industry experts in the CHOICE labs.

We first tested washing-up liquids in 1959, and more than 65 years later we're still at it – now scrutinising the cleaning ability of big brands such as Fairy and Ecover alongside ... claims of each ...

Defend or attack? This was the dilemma that Fairy faced in 2008. It was a national favourite, with 50% value share, and a 66% price premium versus Own Label. However the economy was entering a ...