The famed athlete is teaming up with Michelob ULTRA to allow bar-goers across the United States to enjoy a free Michelob ULTRA this Saturday Nicholas Rice is a Senior Editor for PEOPLE Magazine.

Who was the original founder? Michelob Ultra is a brand of beer owned by Anheuser-Busch InBev, a multinational beverage and ...

Serena Williams. Courtesy Michelob Ultra "This year, Michelob Ultra made a commitment to supporting gender equality in sports," Williams, 40, tells PEOPLE. "And it was so great to see that come ...

AB InBev's “mega brands” Michelob Ultra and Busch Light helped the brewer achieve sales growth in the U.S. even as the beer category overall declines, CEO Michel Doukeris said on the brewer ...

The initiatives are part of a contest from Michelob Ultra is running that gives one lucky golf fan a trip for four to play rounds of golf on four professional courses. For a beer brand ...

He said the growth has been pushed by brands Michelob Ultra and Busch Light, which were the top two share-gainers in the industry, and that A-B’s portfolio is “much healthier.” ...