Lip balms are an essential makeup products that keep your lips soft, nourished and plush. So, try out these 10 hydrating lip ...

In a sea of new makeup launches, Merit’s lip liner holds its own.

Flower Knows didn’t just create a lipstick ... why not try out a tube of the Strawberry Rococo Lip Cloud Creram and swipe on a little Rococo glamour?

Use alone across the whole lip or, as Wood does, with the new Shade Slick Sheen in matching cool pink Pointelle – a reinvention of Merit's Shade Slick but in a more densely pigmented jelly-like ...