This morning at the X-Summit in Prague, Fujifilm announced the arrival of the brand new GFX100RF, the latest addition to the GFX line-up. A week ago, I got a sneak peek at the camera at an event ...

Fujifilm’s instax mini 41 adds sleek design updates, improved flash control and parallax correction for better instant ...

Fujifilm has just dropped the latest addition to the Instax instant-print family of cameras. The Instax mini 41 is an update on the four-year-old Instax mini 40, bringing with it a sleeker look and ...

Gaining a lot of attention on the NAB show floor, even under glass, Fujifilm also unveiled some new features coming ... The ETERNA is, according to the company, its first ever cinema camera, announced ...

Choosing the right camera depends on your creative needs, from vlogging to photography or adventure. Explore options like ...

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I enjoy bringing a Fujifilm ... and close-up. The optical plastic 60mm f/12.7 lens projects light directly onto the photochemical film that starts to develop as it ejects from the camera.