Despite public fallouts with Yeezy and Telfar, Gap’s star is in the ascendant, thanks largely to its nostalgic appeal. Then came the San Francisco-born brand’s ill-fated collaboration with ...

Nowhere is this more prevalent than in the gap between brand and demand. Speaking to B2B marketing leaders, it’s clear that a seamless journey from brand to demand, with sales and marketing ...

Identifying a gap in the market also means developing a solid business plan, working out the logistics of your product, developing a unique brand, and creating a sales and marketing strategy.

Gap-branded stores themselves have experienced a long period of mediocrity, as the brand has never been able to recapture old glory (from ~25 years ago) nor establish a distinct new path.

Athleta, the struggling athleisure brand, posted an unexpected decline. Gap shares surged 17% in trading before US markets opened on Friday. The stock had fallen 18% this year through Thursday’s ...

The Gap brand "is back in the cultural conversation," Chief Executive Richard Dickson said in a call with investors after the results. A new generation is being attracted to Gap and the company ...

Gap shares surged 17% in trading before US markets opened on Friday. The stock had fallen 18% this year through Thursday’s close. The performance of Gap’s namesake brand was “particularly impressive,” ...