And the equity in Gap’s various brand names remains strong and those brands are internationally recognized. But as Emmanuel Weintraub of the consulting firm bearing his name said, “Gap has no ...

Gap is channeling a trendy, Scandinavian minimalist aesthetic in its new menswear brand. Launched in October, Hill City promises to offer a mix of stylish high-performance wear for men.

Despite public fallouts with Yeezy and Telfar, Gap’s star is in the ascendant, thanks largely to its nostalgic appeal. Then came the San Francisco-born brand’s ill-fated collaboration with ...

Athleta, the struggling athleisure brand, posted an unexpected decline. Gap shares surged 17% in trading before US markets opened on Friday. The stock had fallen 18% this year through Thursday’s ...