Startups in the beauty space have garnered over $1 Bn in funding between 2014 and the first half of 2024, while legacy fast-moving consumer goods (FMCG) giants like Marico, ITC, and Emami made a ...

The fmcg world is changing fast. Consumers – particularly younger ones – are demanding more than just products. They want brands that align with their values and lifestyles. Here, traditional fmcg ...