Gen Z isn't drinking less because we aren't 21. Zoomers' hesitancy to drink likely has something to do with our preoccupation with mental health.

Chicago was once dubbed the "Greatest Drinking City in America" by GQ magazine. But Gen Zers are putting down the booze and ...

Why are Gen Z and millennials drinking less alcohol than their parents did? And how has the Non-Alcoholic industry changed ...

The study, which surveyed 11,842 adults across five developed non-alcohol beer markets - the UK, USA, Spain, Japan and Brazil, found that 34 percent of Gen-Z received 'positive feedback for ...

Low-alcohol and no-alcohol beers are gaining popularity among Gen Z and millennials in India, driven by health consciousness and the desire for moderation. Despite currently small numbers, this trend ...

Fewer young Australians are drinking. And when they do drink, they are drinking less and less often than previous generations at the same age.

In her clinical work, Carly Novoselsky has noticed the trend of Gen Z stopping drinking earlier than other generations and attributes it partly to their observations of the effects alcohol has had ...

Low-alcohol and no-alcohol beers are gaining popularity among Gen Z and millennials in India, driven by health consciousness and the desire for moderation. Despite currently small numbers ...

Alternating between booze and non-alcoholic drinks has become a popular trend with those wanting to reduce their alcohol ...