Grade 12 HKIS student Brittany Fried says: "Attending Gender Bender truly opened my eyes to the reality of gender roles in the workplace, home, and society in general.

Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, ...