Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

Plan your go-to-market strategy step-by-step with Wrike and watch it progress in real time. Image: Wrike.com Wrike’s go-to-market template is a great choice if you’re launching something new.

Which means one thing: It’s time to get moving—now—on using AI to enhance go-to-market (GTM) strategies. Adoption is in the early stages, but that’s no time to be caught napping ...

Startups often fail in international outreach by neglecting cultural nuances, over-automating communication and ignoring ...

Which data types do B2B marketers and salespeople use most in their go ... B2B marketing and sales leaders say the data types they're using most as part of their GTM efforts are account history (57% ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...