Google announced plans to update how Google Tag Manager (GTM) interacts with Google ... Ultimately, this change would make maximizing ad performance and ROI easier with more precise, real-time ...

The new API in Manifest V3 allows ad-blockers to block content without requiring users to give up as much sensitive data, sometimes unknowingly. Part of Google’s interest in tightening up the ...

Agentic Marketing Technologies (AMT), a startup developing an AI platform where influencers can connect with brands, has ...

Google has published the results of an experiment it conducted to gauge the impact that news content had on its traffic and ...

“The study showed that when we removed this content, there was no change to Search ad revenue and a <1% (0.8%) drop in usage,” Google said. Paul Liu, Google's director of economics, said in ...