Google Ads Customer Match Lists To Have 540 Days Expiration Date
Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new ...
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Four Factors That Affect the Viewability of Digital Display Ads
More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...