PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google Search senior marketing director, Rebecca Michael, says: “With this campaign, we wanted to speak directly to Gen Z, digital natives who shape much of today’s internet culture. “By partnering ...

This malicious Google ad for the Homebrew website was almost impossible to spot because it displayed the correct URL before ...

Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly challenging, as Google Ads ...

Google has announced several Performance Max (PMax) updates to ring in the new year, including additional campaign controls to steer incorporation of AI, deeper search reporting tools and improved ...

Google has announced the addition of new and advanced features to its Performance Max to set up advertisers for success in ...