Commercial purpose: to launch a grapefruit flavored soda drink that could capture 25% of SOM from "Quatro Toronja" in a year. Communications objective: to turn young people between 12 and 20 years old ...

The first-ever U.S. release of a Spring Edition is here! Featuring Grapefruit & Blossom, blending the taste of pink grapefruit with subtle herbal and floral notes.

Soft drinks have a special place in the hearts of many, not just as a thirst-quencher but also as a cultural staple. Around ...