Demna Gvasalia’s provocative work for Balenciaga rubbed many the wrong way. But he could offer struggling Gucci a jolt of the rude energy it needs.

Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction ...

Or so it seemed during the Gucci show at the opening of Milan Fashion ... which he named “ancora” after the Italian word for “again” — as in, “I want it again, again,” an idea ...