After five long years, Master Chief is back to crack some more alien heads. T3 dons the Mjolnir to see if Halo 4 was worth the wait... Step forward 343 Industries (or 343i for short ...

You'll see plenty of this guy, but "Halo" isn't just the Master Chief Show ... (like a moment that plunges us into a Chief's-eye view of the action). Kwan Ha Boo (Yerin Ha) is introduced as ...

It looks like third time’s a charm for 343 Industries, who’s spent the past decade trying to live up to making a Halo worthy of its original creators Bungie. Not that Halo 4 and Halo 5: Guardians were ...

performance review. A consumer’s love for a certain product may prompt them to choose the item with the same brand name when faced with two options. The halo effect can take hold in many domains.