A new Transformers Takara Tomy MPG-17 Optimus Prime Style Generation has been revealed by Hasbro arriving in 2026 ...

Hasbro has officially announced that it is teaming with the National Football League to launch the Transformers x NFL collaboration – a line of transforming action figures that convert from football ...

Two worlds are collide as the Transformers universe is going for a touchdown with a new set of NFL converting robots ...

In the Transformers comic books by Marvel and the later Hasbro toyline, Optimus Prime got a new form as Powermaster Optimus ...

Optimus Prime will be sold exclusively through Mattel Creations, with orders shipping beginning on May 21. Hasbro is teasing ...

Bumblebee joins Prime, Grimlock, and Megatron later this year for $1,299.

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced that Transformers One Power Flip Optimus Prime (Orion Pax) – an action figure ...