In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

For example, it is difficult to get patients involved in support programmes because they are typically enrolled by a healthcare ... customer requirements Create a customised map to help customers ...

digital needs to play a larger role in the customer journey. In addition to delivering retail-like experiences that are consistent across multiple channels, healthcare companies must also protect ...