(KRON) – The Hello Kitty Cafe Truck is traveling back to the Bay Area. The pink-based truck with confetti and Hello Kitty drawings is celebrating the cartoon’s 50th anniversary and the truck ...

Sanrio's ever-popular kawaii mascot Hello Kitty has been transformed into a limited-edition robot-style storage chest, ...

Catch the kawaii craze in Queens before it rolls away. Flushing is getting a little sweeter—and a whole lot pinker. The Hello Kitty Cafe Truck, a traveling shrine to the globally adored Sanrio ...

From Hello Kitty to Pikachu, the country changed what the world considers adorable. But do these characters represent joy — or rage? By Ligaya Mishan Artwork by Hiroshi YoshiiKimiaki Yaegashi ...