Launched in April 2012, Hennessy's 'Wild Rabbit' campaign stands as one of the most successful and enduring campaigns in the world of premium spirits. In a category where campaigns come and go at ...

The 2008 recession put an end to conspicuous consumption that had fuelled Hennessy's growth, making the brand seem passé and out of tune with a changed world. The "Wild Rabbit" campaign returned the ...