Spirits brand Hennessy created a digital campaign that leveraged its role as the NBA's spirits partner and appealed to a younger generation of drinkers in Hong Kong. As the NBA’s first global spirits ...

The limited-edition Hennessy x LeBron James release will be available starting September 30. Typically, Hennessy V.S. sells ...

During 2024 NBA All-Star weekend, Hennessy took over downtown Indianapolis with their custom Hennessy Arena pop-up at the historic Hilbert Circle Theatre. Jordyn Woods served as the surprise ...

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and Kevin Durant. Mitchell & Ness’ licensing deals span major leagues like the NBA, MLB, NFL, NHL and MLS. The brand has previously collaborated with Hennessy, Bape and Foot Locker’s first female ...