The limited-edition Hennessy x LeBron James release will be available starting September 30. Typically, Hennessy V.S. sells ...

Spirits brand Hennessy created a digital campaign that leveraged its role as the NBA's spirits partner and appealed to a younger generation of drinkers in Hong Kong. As the NBA’s first global spirits ...

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Mitchell & Ness’ licensing deals span major leagues like the NBA, MLB, NFL, NHL and MLS. The brand has previously collaborated with Hennessy, Bape and Foot Locker’s first female creative director, ...