Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.

With a CPM of about $5.18 ... user-generated takes on the game and the ads rather than those high-priced celebrity ads. They’re all about the fun commentary and pop culture moment.

Netflix has cut its rates by about 30% from its initial CPM rate of up ... a shakeup of the ads leadership, and a decline in ad rates that were originally as high as $65. The company also recently ...