“Even though these artists sang in English in their crossovers, their natural market and their essence was Latino and in Spanish,” says Cobo. “They normalized the Latin presence in music and ...
Rudy Lopez Negrete, Latin branding and music agent of Creative Artists Agency (CAA), has been able to make a significant impact on the entertainment industry. Launched in 2023, CAA Latino ...
For Latin music, 2024 was yet another year of significant expansion — both on the commercial front, and in the stylistic detours and avant-garde tendencies favored by artists across the Americas.