Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Swiggy uses AI to recommend meals based on past orders, enhancing customer experience and engagement. Brand awareness is a major hurdle, and creative distribution strategies can help. Paper Boat ...

Another new feature for the Adobe Experience Platform is Brand Concierge, which will help enterprises build websites that offer customized customer visits. Organizations can create a website for ...